Wednesday, February 15, 2012
Out-of-home advertising has a powerful effect on subconscious, spontaneous decisions e.g. to seek out a product or
engage in a cause.
Online media, on the other hand, provide means to enhance information interactively.
Our innovative light projection media sites function as cross-media platforms within a specific local, urban context.
We enable on-target delivery of digital content in real-time, and implement interactive features to open a gateway
to the brand's online resources, while facilitating direct attribution and campaign tracking.