Wednesday, February 15, 2012

Live Urban Walls

video


Out-of-home advertising has a powerful effect on subconscious, spontaneous decisions e.g. to seek out a product or 
engage in a cause.
Online media, on the other hand, provide means to enhance information interactively.
Our innovative light projection media sites function as cross-media platforms within a specific local, urban context. 
We enable on-target delivery of digital content in real-time, and implement interactive features to open a gateway 
to the brand's online resources, while facilitating direct attribution and campaign tracking.

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